the apple eve took a bite of

folk, people of this world, apple (as in the company) is our civilizations apple. just like the western-judeo-christian-civilisation-proto-woman eve had hers. and it’s been proven that if we bite out of the apple things change. and this is not obama-change-you-can-believe-in change, this is changing-space-time-continuum change. steve jobs died and enough time has passed so i feel i can write about this.

when steve jobs died i believed that he went to heaven and crashed RIMM (Research in Motion) and all blackberry with it for three days. just like that, because he could. this is no coincidence that during the launch of the new iphone 4s no blackberry was working. the migration from people trading in their bbs to the new 4s was huge. and if that news wasn’t enough bad news facts and stories like this one started to appear:

ABU DHABI // A dramatic fall in traffic accidents this week has been directly linked to the three-day disruption in BlackBerry services. In Dubai, traffic accidents fell 20 per cent from average rates on the days BlackBerry users were unable to use its messaging service. In Abu Dhabi, the number of accidents this week fell 40 per cent and there were no fatal accidents. On average there is a traffic accident every three minutes in Dubai, while in Abu Dhabi there is a fatal accident every two days. {READ THE WHOLE ARTICLE}

the dependency and our interconnectivity with smartphones is immense. and sometimes for the worst. this was bad for RIMM. on top of obvious bad product talk & failure, this is something the new iphone has no problem with. because of siri. voice recognition changes some of our fundamental habits. it changes everything. data collection first relied on text input into a desktop. then laptops made it mobile. then smartphones made it possible to just thumb it in anytime. but voice recognition takes it to a new field. after it’s personality and a.i. kick in, siri will become the first option in data finding. that’s why this application is so underrated right now. i didn’t know that siri was bought by apple just one year ago, but the vision behind it will prove to be one of the biggest decisions in business ever. anyway, apple now owns siri and all that comes with it. we now go to a forbes article for more:

It’s now been a couple of weeks since Siri debuted as part of Apple’s (AAPL) 4S.  The response from most people has been very positive. However, in my opinion, Siri is tremendously under-valued.  People see it as it is today, which is already the best voice recognition application in history.  But people (including high-priced sell-side Wall Street analysts) fail to see where the puck is going for Siri.  Siri will be vastly more improved in as little as 2 years from now.  And the boundless number of applications using Siri will explode. In the way that the January 2007 launch of iPhone set a ripple in the ocean that would eventually overtake Research In Motion (RIMM) in an all-out tsunami, I believe Siri’s launch this month spells a future crippling of Google’s business. {YOU MUST READ THE WHOLE ARTICLE}

it then goes on to explain why RIMM is just the beginning and why google is next to fall. from the same article:

We know after the first weekend alone, there were 4 million Siri-enabled devices out there probably collecting 1 – 2 utterances a day worth of data — all being stored in Apple’s massive North Carolina data center.  All that data will allow Siri to get better and better.  Think Siri has awesomely funny answers to your crazy questions now? Just wait two years.

once the power of siri unleashed, apple will have no trouble making it affordable and protecting it. they are paranoid warriors. they will die by their product, just one of another steve jobs legacies. here’s an early snippet from Steve Jobs’s forthcoming biography:

I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

and regarding the price war and how everybody will be able to buy siri, nytimes has more:

The aggressive pricing, analysts say, reflects Apple’s ability to use its growing manufacturing scale to push down costs for the crucial parts that make up its devices. Apple has also shown a willingness to tap into its huge war chest — $82 billion in cash and marketable securities last quarter — to take big gambles by locking up supplies of parts for years, as it did in 2005 when it struck a five-year, $1.25 billion deal with manufacturers to secure flash memory chips for its iPods and other devices.

By buying up manufacturing capacity ahead of time, Apple forces its competitors to scramble for the parts that are still available, raising costs for their products, analysts say. Apple is the biggest buyer of flash memory chips in the world, according to the research firm iSuppli. {READ THE WHOLE ARTICLE}

we are creating our own real skynet, and nation, i know enough storytelling to assume there is no way we can control this on the long run. because in the face of such great change we are usually very late to react. we don’t really know where this will take us. there didn’t pass enough time to observe or analyze the impact of cell phones in general and the aggro of their waves to our brain, let alone to know the impact in behavior or social change something like siri can bring. for example there’s a study that shows how listening to your ipod shrinks your sense of personal space.

Positive music played over headphones (but not speakers) had the effect of shrinking the participants’ sense of personal space, so that the approaching experimenter could walk closer to them before they (the participant) felt uncomfortable. On the other hand, negative music played over speakers (but not headphones) expanded the participants’ personal space, so they felt uncomfortable when the approaching experimenter was further away. These effects were most pronounced in the participants who afterwards reported that they’d been affected emotionally by the music to a greater degree. Music made no difference to the participants’ sense of personal space when they were the ones walking towards the experimenter. {READ THE WHOLE ARTICLE}

for example, take a study that shows that drivers with red cars pay more insurance.

There is a large body of animal research showing that red coloration is related to testosterone levels and by extension to dominance and aggressive behavior – a signal that members of the species use to guide their actions.
[...]
According to my teacher, drivers with red cars had to pay higher insurance rates. Apparently this was due to the fact that people in red cars were more likely to speed. I’ve since learned that the relationship between red and speeding is actually a pervasive urban legend. Nevertheless, it piqued my interest in the association between color and behavior.  {READ THE WHOLE ARTICLE}

it’s not hard to imagine a study in 50 years that sounds something like “according to american scientist, people that used siri for more than 5 years … …”. just fill in the blanks with whatever good or bad outcome. so in my mind, there is no better analogy to apple than eve’s apple, and if jobs thought of this in the beginning when they created the brand he’s the new jesus. and apple will be the new bible of a new religion in the making. because what any holy book does, and any messiah teaches us is how to behave, what to do, what to think about the bigger and simpler questions of life. and the apple way of life is slowly but surely taking over much more than technology but also humanity, how we interact, what we think and most importantly what we want.

fuck i’m scared and hype about getting my new siri. the fact that facebook watches all my internet traffic and what i visit and type and look at seems so trivial now, because soon i will willingly tell apple’s north carolina data center everything about my life.

peace be with you,